BROADCAST IS DEAD
  • The age of mass broadcast is over

  • Consumers no longer trust what they hear 

  • Brands no longer have the right to shout

TRIBES AND COMMUNITIES SET THE RULES
  • How people interact and collaborate hasn't changed

  • They rely on each other and their relationships

  • Trust is built on this basis

IT'S ABOUT CREATING CONVERSATION
  • It’s all about creating a conversation

  • One that’s driven by genuine dialogue and structured to ensure that both sides get value.

  • In the new world, a ‘conversation’ is any exchange of value in any format